Nissan presented us with the following challenge: introduce the concept of Intelligent Mobility in a simple and fun way. We came up with the idea to have the Nissan Kicks follow the ball during a live football match, in real-time, during the finals of the biggest derby in Brazil: Corinthians vs. Palmeiras, reaching 15 million TV viewers in Brazil and garnering 35 million earned impressions.
Role: Concept, Art Direction
Cannes Lions / Outdoor - Silver
Cannes Lions / Outdoor - Silver
Cannes Lions / Pr - Bronze
Clio Sports / Billboard - Silver
El Ojo / Use Real Time Data - Gold
El Ojo / Digital Screens - Gold
El Ojo / Brand Experience - Gold
El Ojo / Sponsorships And Events - Silver
El Ojo / Sports - Silver
El Ojo / Use Of Data - Bronze
El Ojo / Innovative Use Of The Public Space - Bronze
El Ojo / Launching, Relaunching And Activations - Bronze
El Ojo / Content - Bronze
Wave Festival / Media - Grand Prix
Wave Festival / Media - 4x Gold
Wave Festival / Brand Experience & Activation - 2x Gold
Wave Festival / Branded Content & Entertainment - 1 Gold & 1 Silver
Wave Festival / Outdoor - Silver
Brazilian Creative Club / Automotive - Gold
On Nissan’s Twitter, we posted content about the game as it happened.