Piraquê is the most beloved biscuit brand in Brazil. The packaging was created by the artist Lygia Pape in the 60s and is considered iconic in Brazilian design. Such an original brand deserved to be, once again, part of pop culture. That's what we did: a complete collection of outfits created using the packaging design that was worn by celebrities, influencers, and the general public during Brazil’s Carnival.
Role: Concept, Art Direction, Design