To announce the new Nissan Kicks with premium sound system, we didn’t launch the car in a TVC, we launched it in a music video. We didn’t use just any old song, we created a single using samples from the car, in partnership with up-and-coming DJ and music producer Bruno Martini. We didn’t promote the car in a motor show, we promoted it in a live show on prime-time TV across Brazil and sent out promotional kits to viewers with t-shirts, VIP bracelets and beer coupons, just like a real show, but safely at home during the pandemic.
(Case study coming soon).
Role: Creative Direction
Effie Awards 2022 / Vehicles / Bronze