World Cup 2010. Dunga, the Brazilian national coach, had isolated the team from public. Not even the press was able to get close to them. But we found a way. We recorded a video with encouraging messages from the fans to the players and we showed it inside the airplane minutes before takeoff to South Africa. On top of that, messages from the fans were written on the plane’s fuselage.
Role: Concept, Art Direction
BRAZILIAN CREATIVE CLUB / INTEGRATED CAMPAIGN – IN BOOK
BRAZILIAN CREATIVE CLUB / PROMO - IN BOOK
The concept film to launch the campaign.